“AI” is already handling the search for you. The big search engines are probably the first mass scale adopters of machine learning.
And they have lost the war with SEO spam to a hilarious extent. What makes you think the same won’t happen with chat bot AIs? Bad actors (including PR agencies) will inevitably figure out where and how to spam comments in order to bias the AI models in favor of their agendas or products.
If the data they consume is filled with something like “fossil fuels don’t cause global warming because XYZ”, the chat bots will repeat it. They don’t have the capacity to reason.
There hasn’t been a reason to flood the internet with low effort spam because it’s easily detected by humans who read it. But the ML algorithms will be a lot easier to trick.
You can already outsource a lot of this to Bing. If you need to know the right temperature for making french fries, you can google a bunch of “recipes” (AKA life story of the author + history + vacation photos + cooking instructions) read them through and… actually better make some coffee while you’re at it because this is going to take a while. Anyway, the other option is to ask: “Hey Bing, I’m making french fries, but I don’t know how hot the oven should be.”
Spoiler: 220 °C
The scary thing is, what happens when people start doing this for more important things, such as what to do if your child has swallowed something or how to parallel park your car.
Once AI is handling search for us, many may never learn the concept of “search term”
“AI” is already handling the search for you. The big search engines are probably the first mass scale adopters of machine learning.
And they have lost the war with SEO spam to a hilarious extent. What makes you think the same won’t happen with chat bot AIs? Bad actors (including PR agencies) will inevitably figure out where and how to spam comments in order to bias the AI models in favor of their agendas or products.
If the data they consume is filled with something like “fossil fuels don’t cause global warming because XYZ”, the chat bots will repeat it. They don’t have the capacity to reason.
There hasn’t been a reason to flood the internet with low effort spam because it’s easily detected by humans who read it. But the ML algorithms will be a lot easier to trick.
Injecting stuff into the data consumed by LLMs is the new type of SEO.
You can already outsource a lot of this to Bing. If you need to know the right temperature for making french fries, you can google a bunch of “recipes” (AKA life story of the author + history + vacation photos + cooking instructions) read them through and… actually better make some coffee while you’re at it because this is going to take a while. Anyway, the other option is to ask: “Hey Bing, I’m making french fries, but I don’t know how hot the oven should be.”
Spoiler: 220 °C
The scary thing is, what happens when people start doing this for more important things, such as what to do if your child has swallowed something or how to parallel park your car.
200 or 220, depends on if you are using a convection oven. But that’s beside the point, I really hope AI finally kills SEO.
I’m making french fries, but I don’t know how hot the oven should be.
Contents:
And so on.
Quality content right there, if you don’t mind going down some rabbit holes.
French fries aren’t made in an oven though.
Oven cooked french fries are a thing, and have a surprisingly high popularity
Doesn’t the very nature of being fries, require them to be fried? Otherwise, they’re baked potato sticks.
I think communicating with AI will become an art form the same way googling was/is.
Until they’re sponsored
“I realize you seem frustrated from my responses. Nature’s Choice has a fantastic Stress Reducing gummy available at your local CVS”
Yeah, the gentle product hints at first will be driving people away quicker than a Monstered up Uber driver.
Tea. Earl Grey. Hot
In the Greatest Generation postcast they posit that you can actually get anything you want materialized at a certain temperature.
Hm, and I guess in any variant state. Janeway always gets “Coffee. Black.”
True but they will learn the concpet ‘inefficency increases individual profits’. Google has been getting worse and so will AI search eventually.
It’s the same idea I think, figuring out how to describe what you mean or phrase the question the right way to get the right kind of results.
Ask Jeeves was just ahead of its time