There is a conspiracy with the iHeartRadio music festival.
How many people do you know who get hyped up to go see an amalgamation of 6-15 year old bands with no new music?
ClearChannel (and therefore iHeart) sells advertising enmasse so that messages and products can be pushed the largest groups. They hype up the music festival like its a great big deal, and then they give away tickets.
I genuinely wonder how many people paid for tickets vs. “won” tickets from one of the 9 different radio stations that cover their area.
I’ve had family win and go to the event. I don’t recall what they thought about the event or which bands were there… But the event definitely happened.
Oh it happens. But very few people buy tickets. They win them because iHeart Media packs the event with giveaway tickets. They spend months hyping up the event, and then say that the tickets sell out in minutes. It’s false hype and false demand.
ClearChannel (and therefore iHeart) sells advertising enmasse so that messages and products can be pushed the largest groups. They hype up the music festival like its a great big deal, and then they give away tickets.
Basically, the bands and holding the event are cheap (the bands selected are not in high demand and thus cheap booking) in comparison with the profits of hosting a subliminal ad show with a (happily) captured audience.
Note that this is my interpretation of the other poster’s message I thought I’d chime in with, I have no first or even second hand knowledge on this topic.
There is a conspiracy with the iHeartRadio music festival.
How many people do you know who get hyped up to go see an amalgamation of 6-15 year old bands with no new music?
ClearChannel (and therefore iHeart) sells advertising enmasse so that messages and products can be pushed the largest groups. They hype up the music festival like its a great big deal, and then they give away tickets.
I genuinely wonder how many people paid for tickets vs. “won” tickets from one of the 9 different radio stations that cover their area.
I’ve had family win and go to the event. I don’t recall what they thought about the event or which bands were there… But the event definitely happened.
Oh it happens. But very few people buy tickets. They win them because iHeart Media packs the event with giveaway tickets. They spend months hyping up the event, and then say that the tickets sell out in minutes. It’s false hype and false demand.
Ah, got it. I misunderstood your comment a little bit. Makes you wonder what they gain from it at all then no?
They included that in their reply:
Basically, the bands and holding the event are cheap (the bands selected are not in high demand and thus cheap booking) in comparison with the profits of hosting a subliminal ad show with a (happily) captured audience.
Note that this is my interpretation of the other poster’s message I thought I’d chime in with, I have no first or even second hand knowledge on this topic.
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