The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

    • Kerred@lemmy.worldEnglish
      18·
      10 months ago

      I was going to say it wasn’t that people hated them, I was thinking it was BMW users either didn’t want to pay or found a buddy to do it for free.