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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
I want to own the car I just paid a lot of money for either way - that means all of the car.
I’d pay more for cars which are modular, like computers.
Cars are built on assembly lines, unlike any modular computer
What are you suggesting?
It’s harder to sell a modular product off an assembly line.
You mean more expensive to design, and sell the parts rather than sell as a whole?