The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • tabular@lemmy.worldEnglish
    1·
    10 months ago

    You mean more expensive to design, and sell the parts rather than sell as a whole?