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I haven’t done any Signal app recruiting in my circle of contacts (in fact, I don’t think I’ve talked to anyone about it) and I have 14 contacts that have it installed at the very least. I don’t think it would be a huge push to make Signal more prevalent.
The uphill battle is making a dent in iMessage adoption, which seems to be deeper and deeper entrenched every day.
It’s French, I suspect based on the entity receiving the payment