I doubt they run on windows tbh. If they take issue with with monolithic design of Linux, then windows would be an even bigger problem.
Also, most of the devices in question are probably small controllers, incapable of running windows. (Microsoft are struggling to run it on arm so…)
It doesn’t necessarily mean that. It could also be that they attempt to block the rise of new platforms, and by doing so limiting the amount of platforms that they have to compromise.