It’s crazy that this is real. It looks like a comic someone would make to make fun of the idea. Like the fact that they’re watching some guy shoot someone, then the burger commercial comes on and the guy stands up and cheers “McDonalds!” Before sitting back down to watch more of guy shooting other guy.
This is peak “dumb Americans” humor, and they’re using this unironically to describe their business idea.
Elden Ring doesn’t even feel like a game for everyone who liked Dark Souls. They completely lost the plot on what a fun challenge is.