And when making hundreds of billions of dollars off of the ‘woke’ crowd that subscribes to the ‘building a better tomorrow’ ideal, turning into an ignorant and unrepentant fascist piece of shit is a good way to erode market share for free, if you exclude the $46 Billion USD social media site purchase, which is now worth essentially nothing.
Essentially, you outsource the blocking to your VPN server in that scenario. You can have a blocklist of advertisers, trackers, or bad-behaviour like SSH/HTTPS scans, etc. You would generally download a list of misbehaving netblocks and block them on your firewall, then download a list of known-bad domain names, and block them from being resolved by DNS (i.e. just return 127.0.0.1, which is your local device, which always fails)