This is the best summary I could come up with:

Recently, a newsletter by Tom Warren over at The Verge suggested that Microsoft has been exploring giving up on marketing its Xbox brand in Europe and other regions, in favor of the United States and other territories where it is more entrenched.

Flatt described his team’s efforts as “scrappy,” which is not exactly what I would personally want to hear from one of the world’s top three most valuable companies, but Microsoft does find itself in a difficult macroeconomic confluence.

Microsoft’s lack of visible urgency when it comes to Surface, Xbox, and even Windows itself, could be blamed for the struggles of an entire raft of products in recent years, even before we discuss things like software quality and customer service.

I felt like Hellblade 2 marketing was quite visible when I visited London recently, as well as across social media, but sales for the game have reportedly been quite poor.

It would be convenient if we could split into multiple timelines and examine the outcomes of binary decisions, but it’s true that the overall global console user base hasn’t really grown in years, despite the marketing from whoever is involved.

Despite all this, Microsoft has been touting its biggest ever Xbox presence for Europe’s big Gamescom convention later this summer in Cologne, Germany.

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