- YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
- This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
- The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
That’s a fair point, I do pay for subs in some smaller sites. A lot of the time I still watch the Youtube version because… well, that way the creators get paid twice and I’m probably already on YT, but still.