This might fall under what you’ve already mentioned but they also have relations with large publications and streamers.
There’s thousands of games released every year but there’s a good chance you can only name less than 30 of them. We often underestimate the power of big marketing.
So true on the power of marketing. I really speak from experience on this too, because I released a game I spent three years of spare time on, tried really hard, but with no marketing budget and no idea what I was doing it barely got any eyes on it. Learned a lot from that experience.
“If you build it they will come” is largely bullshit from my experience. People will never try your stuff if they don’t know you exist.
This might fall under what you’ve already mentioned but they also have relations with large publications and streamers.
There’s thousands of games released every year but there’s a good chance you can only name less than 30 of them. We often underestimate the power of big marketing.
So true on the power of marketing. I really speak from experience on this too, because I released a game I spent three years of spare time on, tried really hard, but with no marketing budget and no idea what I was doing it barely got any eyes on it. Learned a lot from that experience.
“If you build it they will come” is largely bullshit from my experience. People will never try your stuff if they don’t know you exist.