Members of SAG-AFTRA and the National Association of Voice Actors united at San Diego Comic-Con to address artificial intelligence and how it can harm creators.
Not sure if you read the article but in this specific instance I believe they are denouncing studios ability to copy their likeness and voice without their consent. Think deepfakes and simulated voices such as elevenlabs’ AI voice tool. That is something that is actively being tested and actors and voice actors want control of how their likeness and voice are used.
I think this is a reasonable and valid argument and should be protected.
I read the article but felt writing a “generic” comment about AI as various studios also wants to replace writers with AIs. I’ve been thinking about this for a long time.
I actually wonder why, to play devils advocate a bit.
If I’m watching a film and it’s starring, say, Arnold Schwarzenegger part of the deal is I’m getting him specifically. The whole package. An AI that looks like him isn’t the same thing at all, and can’t be said to be starring him.
But his face or his voice isn’t valuable on its own - it’s his reputation as a good actor. That’s why he’s paid the big bucks.
Say the studio has an AI that can replicate an actors acting ability perfectly… they don’t… but let’s say they do one day… Why would they need the face? Once you can generate an near infinite number of good actors, individual personalities don’t mean a lot.
You said it perfectly, it’s his reputation as a good actor, not the good acting itself. Stars get payed a ludicrous amount of money, you can easily find a decent actor for less and have plenty to spare to train them up.
The face is everything, they plaster it all over the advertising and it works. People will talk about the new movie: “oh and it has actor C in it” “in that case I’ll take a look”
Not sure if you read the article but in this specific instance I believe they are denouncing studios ability to copy their likeness and voice without their consent. Think deepfakes and simulated voices such as elevenlabs’ AI voice tool. That is something that is actively being tested and actors and voice actors want control of how their likeness and voice are used.
I think this is a reasonable and valid argument and should be protected.
I read the article but felt writing a “generic” comment about AI as various studios also wants to replace writers with AIs. I’ve been thinking about this for a long time.
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I actually wonder why, to play devils advocate a bit.
If I’m watching a film and it’s starring, say, Arnold Schwarzenegger part of the deal is I’m getting him specifically. The whole package. An AI that looks like him isn’t the same thing at all, and can’t be said to be starring him.
But his face or his voice isn’t valuable on its own - it’s his reputation as a good actor. That’s why he’s paid the big bucks.
Say the studio has an AI that can replicate an actors acting ability perfectly… they don’t… but let’s say they do one day… Why would they need the face? Once you can generate an near infinite number of good actors, individual personalities don’t mean a lot.
You said it perfectly, it’s his reputation as a good actor, not the good acting itself. Stars get payed a ludicrous amount of money, you can easily find a decent actor for less and have plenty to spare to train them up.
The face is everything, they plaster it all over the advertising and it works. People will talk about the new movie: “oh and it has actor C in it” “in that case I’ll take a look”