The World of Warcraft subreddit recently realized that a website, zleague.gg (I am not linking to it), which runs a blog attached to some of sort of gaming app which is its main business, has been scraping reddit threads, feeding them through an AI and summarizing them
Unfortunately at some point AI will be able to generate articles completely indistinguishable from human ones by search engines.
I don’t see why they couldn’t generate even crappier articles than today, but ranking better on search results, if they are set to learn SEO, optimizing their articles specifically from being fed back their search ranking. AI could learn to actively boost their rankings by searching for their own articles, accessing the result links, cross linking articles and commenting about them on their own pages or on social media.
It will be a new SEO war, writer AI vs search engine AI.
And rhe scariest thing will be when they can produce articles indistinguishable from human ones, by humans, even playing the games and interacting in communities as human gamers.
Though AI regulation should be easier to enforce than sponsorship and such when it comes to news articles.
If we just require companies to always mark their work as being AI work then we can quite easily just have a search engine that toggles AI results.
But government is usually 5 years behind tech at least and in the meantime companies like Google will just choose the path of optimal profit.
But government is usually 5 years behind techThe EU already regulated all the AI (and are very proud of it). Even though there is not one mayor AI company based in the EU 🤷