As other leading smartphone makers are perfecting devices with vertically or horizontally folding screens, recently published patent information suggests Cupertino might take a different route. A patent for “electronic devices with rollable displays” filed last October and published on July 13 references a device with a display that could be moved between an unrolled state where it is planar and a rolled state for storage.
Filing a patent means little to nothing for a company like Apple regarding future consumer products. All it likely means is that a patent engineer managed to throw something together outside existing prior art that they could file. Maybe they will do something with it, maybe they won’t. If they do, they will have a patent portfolio that will hopefully give them some legal protection from patent trolls and competitors that will attempt to block them.
NEW for 2025! The Apple Scroll hath been unveiled to succor the clamoring of the faithful for devices which fold not, but rather ROLL into a beautiful scroll (1), suitable for the most discerning of cylinder enthusiasts! Only $1700 (2)!
(1) Placing Apple Scroll in any bodily orifice will void the warranty, except in the EU, where Apple is legally prevented from kink-shaming due to the 2024 Schrems IV: A New Hope (For Sexy Times) Ruling.
(2) Apple Quill $299 (required (3) to use Apple Scroll).
(3) Apple Tricorn Cap Quill Holder $499 (4): Impress your followers on Threads by being one of the first to wear the official Apple Tricorn Cap Quill Holder to influence your followers to purchase their very own Apple Tricorn Cap Quill Holder for only $499!
(4) The Apple Tricorn Cap Quill Holder requires an Apple Quill to disable the “Ring of Fire” theft-prevention (5) device built into the brim of the Apple Tricorn Cap Quill Holder.
(5) The theft is from Apple revenue if you do not purchase the Apple Quill.
For frack’s sake… All I want is a phone with a battery that lasts for over a day. I’d also like my headphone jack back, but really, I just want a mega-battery.
How am I going to break the screen if it can bend like that?
I can’t visualize how this would be anything other than really inconvenient
You don’t already want the latest iTube?
What In the hell do we need rollable phones for? So you can roll it up like Newspaper and shove it in your pocket??
I just want a MacBook Wheel, man.
Context for those who don’t know: Apple Introduces Revolutionary New Laptop With No Keyboard
Old TheOnion videos are just so good
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LG made a rollable one and it looks great, thinner than a folding one and maybe no creases.
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