The real reason seems to be clear: data and revenue. Like other automakers, GM is looking to monetize data-driven add-on features and services. They’re hoping to achieve profit margins of over 20% on “new businesses” by 2030, and the all-new subscription-based infotainment system will play the central part.
This is a familiar approach; every automaker now wants to be the next Netflix of the auto industry, where your car becomes another subscription service.
GM’s competitor, Ford, is also vying for a slice of this pie, aiming to create a “software-defined vehicle” with over-the-air updates and paid features.
I think freemium car features are coming. Such as, car comes with all luxury features but have to subscribe to access them. Heated seats, dashcam, power doors…you better have that premium subscription or they don’t work.
On one hand, fuuuuck that…but on the ooooother hand…I kind of can’t wait to be able to hack my car to get more features for free like unlocking the hidden extra core or cache on old CPUs.
I mean I don’t give a shit about EULAs, if they put it in the car I bought in gonna fucking use it lol.
The real reason seems to be clear: data and revenue. Like other automakers, GM is looking to monetize data-driven add-on features and services. They’re hoping to achieve profit margins of over 20% on “new businesses” by 2030, and the all-new subscription-based infotainment system will play the central part.
This is a familiar approach; every automaker now wants to be the next Netflix of the auto industry, where your car becomes another subscription service.
GM’s competitor, Ford, is also vying for a slice of this pie, aiming to create a “software-defined vehicle” with over-the-air updates and paid features.
Oh gawd. I knew things were heading in this direction, but this sounds just horrible. Walled gardens everywhere.
MBAs seem like the most unoriginal people on the planet. Always chasing whatever the latest trend is
This business idea / revenue model will get people killed.
This goes a lot deeper than outsiders of this industry can simply imagine.
I think freemium car features are coming. Such as, car comes with all luxury features but have to subscribe to access them. Heated seats, dashcam, power doors…you better have that premium subscription or they don’t work.
Already here
On one hand, fuuuuck that…but on the ooooother hand…I kind of can’t wait to be able to hack my car to get more features for free like unlocking the hidden extra core or cache on old CPUs.
I mean I don’t give a shit about EULAs, if they put it in the car I bought in gonna fucking use it lol.
Never thought about that part. Piracy…you wouldn’t download a seat warmer, would you?
I still have an old 80s hatch pending electric conversion but I’ve been getting by with ebike.