Copywriting is a mostly junior / entry level position and it’s only a benefit to most marketing teams to automate the busy work.
There are a lot of processes in Marketing that you’d think you’d want to automate until you’re faced with an irritated SDR team who are wasting their time calling people that don’t exist, or aren’t even MQL, let alone ready to talk to sales
Copywriting is a mostly junior / entry level position and it’s only a benefit to most marketing teams to automate the busy work.
There are a lot of processes in Marketing that you’d think you’d want to automate until you’re faced with an irritated SDR team who are wasting their time calling people that don’t exist, or aren’t even MQL, let alone ready to talk to sales