Quoting the tl;dr in the linked article:
Samsung could be stepping up its game by offering seven years of major Android updates for the Galaxy S24 series, and the generous update policy might extend to other Galaxy flagships.
The Galaxy S24 series might also introduce charges for AI features like Live Translate and Pixel-like photo editing tools after 2025.
There’s speculation that users may need to sign in to their Samsung accounts for certain AI functionalities.
I know. Ces award. It actually got 7. I don’t know what that says.
In any case. It has products and is bringing another to market. Will it work ? Your guess is as good as mine. Companies have partnered so they obviously think it’s worth while. If the product is a flop then can say for sure.