Inside the ‘arms race’ between YouTube and ad blockers / Against all odds, open source hackers keep outfoxing one of the wealthiest companies.::YouTube’s dramatic content gatekeeping decisions of late have a long history behind them, and there’s an equally long history of these defenses being bypassed.

  • r3df0x ✡️✝☪️@7.62x54r.ru
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    1 year ago

    I’m not that optimistic. They could implement some sort of aggressive DRM. In the US, all they have to do is label protection as DRM and then it becomes illegal to even have any discussion of how to circumvent it. The overwhelming majority of users aren’t going to bother with any ad blocking. In the end, this could end up hurting Google if people build decentralized Youtube alternatives and then they could take viewers away from Youtube.

    • Adalast@lemmy.world
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      1 year ago

      They would end up shooting themselves in the foot. They are on shaky ground already and it would only take a new platform that can entice a few of their top content producers over to lose enough chunks of their revenues to hurt. And all they have do is keep fucking around to find out what a tech-literate group of nerds who hate big corps can do when they are aligned in a certain direction.

      • r3df0x ✡️✝☪️@7.62x54r.ru
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        1 year ago

        They can get the rest of Big Tech and the MSM to start smearing the platform as “far right extremist” and spreading “fringe conspiracy theories.”

        • Adalast@lemmy.world
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          1 year ago

          Yeah, that is easy enough to build into the algorithm. Deprioritizing that sort of nonsense effectively would mitigate it gaining a foothold. The only reason why the current platforms don’t (in fact they prioritize it in many cases) is because discord is being equated with engagement and they see that as good for business. If you aren’t worried about business, then you can set up your priority algorithm to be more rational and egalitarian.

    • Dizzy Devil Ducky@lemm.ee
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      1 year ago

      Well, in the US you can legally talk about it so long as you do not actually do it. It’s similar to how an actor is able to talk about commiting murder without getting in trouble.