There are actually such things as relevant ads. One of the paper magazines I used to subscribe to was “Small Craft Advisor”. In addition to the articles and editorial content, there were articles written by vendors about their products and traditional ads. Literally everything in that magazine was aimed at small boat owners and builders. No BMWs, no Rolexes, no shaving products, just very specific content and ads for those passionate about small boats.
When they switched to online only, enough subscribers reached out to them regarding the loss of vendor articles and ads that they now occasionally put out something to address that loss.
I don’t know where else I could learn about a new epoxy product or a new boat design so easily.
We used to get at least some of them before the advertisers conned themselves (with the help of Google et al) into thinking that they had to know who we are instead of what our active interests are.
There are actually such things as relevant ads. One of the paper magazines I used to subscribe to was “Small Craft Advisor”. In addition to the articles and editorial content, there were articles written by vendors about their products and traditional ads. Literally everything in that magazine was aimed at small boat owners and builders. No BMWs, no Rolexes, no shaving products, just very specific content and ads for those passionate about small boats.
When they switched to online only, enough subscribers reached out to them regarding the loss of vendor articles and ads that they now occasionally put out something to address that loss.
I don’t know where else I could learn about a new epoxy product or a new boat design so easily.
I’d love to see content related ads
We used to get at least some of them before the advertisers conned themselves (with the help of Google et al) into thinking that they had to know who we are instead of what our active interests are.