Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.
Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”
He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.
Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.
I’d have to agree. Morals and ethics (and the lack thereof) are what drives this perversion and the same can be seen in other economic models tried in the past like communism.
One might argue that companies are forced to do this “because of the shareholders” but in the past companies weren’t always solely focused on short-term gain with long-term term consequences (enshittification) and they made their shareholders plenty of money for longer. It seems the focus now is to burn bright and die out fast, but that path isn’t inherent to capitalism itself.