Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?
Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?
For us, probably 1 in 10-15ish say they never signed up. We also have a double opt in, meaning every single one of them opened an email and clicked a link to confirm they wanted to keep getting marketing emails
About 0.2% of people unsubscribe every time we send something out
That’s… an astonishingly low number.
It’s more understandable when you realize that it’s less effort to mark it as spam than it is to go through all the unsubscribe hurdles.
Funny you say this. Every few months I search my emails for “unsubscribe” and click through each of them to… unsubscribe. I’ve always been pretty religious about this somehow believing that even though the impact may not be immediately obvious it would be in the long run the best way to avoid bullshit emails.
Just last week I finally turned the corner and just thought fuck it, unsubscribing may be the “right” thing to do in some kind of ideal sense but it’s just a waste of time. Just mark it as spam and move on.
I hate marketing emails and never willingly signed up for any of the ones I’m complaining about. It’s always been a case of a hidden box or a sudden decision to create a new type of email and opt me in automatically. That’s why I popped the question here.
The unsubscribes? Or the “I never signed up for this” count
On the unsub front, only ~30% of our mailing list engages with sends (opens the email), and I’m willing to bet up to 50% of our mailing list is “dead” emails, so really it’s 2-3x that number in practice. We have CASL to comply with so we aren’t willy nilly with adding people to our list either.
For the program we distribute we require a manual opt-in that is not mentioned on any page.
I respect you
“About 0.2% of people unsubscribe every time we send something out”
Oh hey that’s me!
My email is commonly used by people in other countries who are either too stupid to know their own or maliciously doing it. I mark as spam and opt out of countless things I never signed up for.