The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • Madex@lemm.eeEnglish
    41·
    10 months ago

    does BMW make money on second hand cars then? probably just parts…

    • Ghostalmedia@lemmy.worldEnglish
      4·
      10 months ago

      BMW parts are bonkers expensive. I have a Cooper and whenever something goes wrong the repair is stilly expensive. Mini may be BMW’s cheaper brand when you drive off the lot. But ownership costs outside of warrantee are BMW through and through.