The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • SCB@lemmy.worldEnglish
    6·
    10 months ago

    premium brands don’t nickel and dime their customers

    Premium brands invented this, centuries ago.