The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • wewbull@feddit.ukEnglish
    4·
    10 months ago

    Number of times potential customers walked out of dealerships hurling swear words behind them.