The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • Signtist@lemm.eeEnglish
    7·
    10 months ago

    I hope you’re right, but I’ve seen a concerning amount of people say “It’s only $X, so why not?” so many times that it’s eating up a huge percentage of their monthly earnings.