The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • saltesc@lemmy.worldEnglish
    21·
    10 months ago

    My running theory for Audi is they started uniquely animating their indicators so people would use them. Not because they should, but because it made them feel special. Thus reducing the stereotype before getting to BMW levels.