No, they probably abandoned it because they only said they would do it because they thought it would increase their public appearance. Once they got the boost from saying they’d do it, if they just silently back out, it’s unlikely that people notice and/or care anymore… That’s just how advertising works.
They probably never had any intention of actually following through to begin with.
I mean, it’s probably a little bit of both. It’s not like people will just stop buying gas in the near and medium-term, and once they got the goodwill and looked at their bottom line they realized that they could just keep the goodwill AND the money. Classic mega corporation move
I’ll eat my fucking hat if Shell’s follow-up here is to invest more money instead of less, absent state consequences forcing them to behave.
They are in the business of selling virgin oil. Anything they spend towards decarbonization hurts the selling of virgin oil. They know it. The rest of this shit is just advertising and they will terminate the campaign as soon as it stops performing. They can just do more adbuys for advertorial content through the NYT if there’s any backlash.
Agreed, I feel like they probably abandoned the plan because they realized $100M wasn’t enough…
No, they probably abandoned it because they only said they would do it because they thought it would increase their public appearance. Once they got the boost from saying they’d do it, if they just silently back out, it’s unlikely that people notice and/or care anymore… That’s just how advertising works.
They probably never had any intention of actually following through to begin with.
I mean, it’s probably a little bit of both. It’s not like people will just stop buying gas in the near and medium-term, and once they got the goodwill and looked at their bottom line they realized that they could just keep the goodwill AND the money. Classic mega corporation move
I’ll eat my fucking hat if Shell’s follow-up here is to invest more money instead of less, absent state consequences forcing them to behave.
They are in the business of selling virgin oil. Anything they spend towards decarbonization hurts the selling of virgin oil. They know it. The rest of this shit is just advertising and they will terminate the campaign as soon as it stops performing. They can just do more adbuys for advertorial content through the NYT if there’s any backlash.