I capitalised it in the title because of its etymology, and for emphasis. I think I would use lower case in regular usage.
More examples:
https://www.messynessychic.com/2017/01/18/the-inexplicably-fascinating-secret-world-of-thomassons/
https://kyotojournal.org/kyoto-notebook/kyoto-tomason-the-hunt-for-hidden-hyperart/
https://www.amusingplanet.com/2017/04/thomasson-architectural-relics-that.html
https://commons.wikimedia.org/wiki/Category:Hyperart_Thomasson
A nice concept for art, but I feel bad for the person after which it’s named. It was maybe funny at first but this poor dude can’t catch a break. So yeah maybe a new name, just hyper art? No need to bully this baseball player and his family for being useless.