I’m obviously being a bit hyperbolic but I don’t think it’s unfair to say that the data is worth an awful lot in the long run and is a cornerstone of the balance sheet.

The product isn’t the cars. It’s all the data he’s vacuuming up from the rubes who keep buying them.

Swasticar.

That didn’t take a lot of effort.

They may not be niche but they sure are a luxury item

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